About the job We are seeking a specialist to join the Navio team's Marketing Department and join the Head of PR. Responsibilities Content creation for the media: Preparation and editing of official comments, news, releases, cases and other information materials; Interaction with opinion leaders: Building and maintaining relationships with opinion leaders and ambassadors, organizing activities aimed at recommendations and positive brand mentions to strengthen the company's image; Media Monitoring and Analytics: Continuous monitoring of brand mentions in the media and social media. Preparation of weekly, monthly, and quarterly reports. Reputation management and crisis communications: Prompt response to negative reviews and publications; Information dissemination: organizing the timely and widespread dissemination of news and company news through all available channels. Pitching. Using viral promotion mechanisms, including posting materials in relevant industry Telegram channels; Formation of a pool of loyal journalists for the project; Preparation of company PR events offline. Requirements Experience with blogs (Zen, Habr, VС.ru); Knowledge of the specifics of working with ambassadors and opinion leaders; Experience in preparing presentations and pitches for the media; Experience in monitoring mentions (Brand Analytics, Medialogy); Ability to analyze the effectiveness of PR activities; Having your own database of contacts in the media (automotive, IT, blogs, general politics).