About Exhibition Tourism Seasonality Summit 2026 will be held from 17th - 18th May 2026 at Palacongressi di Rimini - IEG Expo, Rimini, Italy. This is the premier global forum dedicated to tackling one of the industry's most persistent hurdles: the imbalance of visitor flows. The summit unites international leaders to transition from overtourism to sustainable, year-round growth. Participants will explore data-driven strategies, AI-powered demand forecasting, and innovative marketing to revitalize "shoulder" and low seasons. It aims to flatten the seasonality curve, ensuring stable economic benefits for local communities while preserving cultural and environmental integrity for a more resilient global tourism future.