About Exhibition ITB China - Shanghai 2026 will be held from 26th - 28th May 2026 at Shanghai World Expo Exhibition & Convention Center - SWEECC in Shanghai, China. This is the largest B2B-Exclusive trade show focused on the Chinese Travel Market. It brings together top and hand-selected buyers from Greater China with industry professionals from all over the world. The fair is expected to attract over 20,000 exhibitors from over 150 countries and regions.